Lemonade Brows Featured in Professional Beauty Magazine

What is Professional Beauty?

I’m so proud to share that Lemonade Brows was recently featured in Professional Beauty magazine, the leading trade publication for Australia’s beauty industry. For those who may not be familiar, Professional Beauty is considered the go-to resource for salon owners, beauty therapists, and industry leaders. It’s where professionals turn to stay informed about the latest innovations, best practices, and inspirational stories shaping the beauty world. To be featured in this magazine is a rare and special honour—and one I’m thrilled to celebrate.

The Story Behind Project:Salon

So, what was the feature about? It told the story of Project:Salon—the name I gave to the journey of opening Lemonade Brows. But this wasn’t just about opening a salon behind closed doors. From the very beginning, I wanted to do things differently: to build my salon transparently, step by step, so the entire industry could see what it really takes to create a successful, niche salon. The feature in Professional Beauty documented that process, turning my journey into a guide for aspiring salon owners across the country.

Built with Industry Leaders

What made Project:Salon unique was the way it was built. Throughout the process, I collaborated with recognised leaders across the beauty industry to ensure Lemonade Brows was created with best practices at its core. Together, we refined the brand identity, designed the salon layout, structured the pricing model, and mapped out the client journey. Every part of the foundation was built with intention, so that the final result was not just a salon, but a business designed to serve clients at the highest level while also functioning as a model for the wider industry.

A Guide for Aspiring Salon Owners

For aspiring salon owners reading Professional Beauty, this feature showed them the blueprint: the challenges, the choices, and the solutions involved in opening a niche salon like Lemonade Brows. It offered transparency into a process that is often kept private, so others could learn, adapt, and be inspired.

What This Means for You

But for you, my clients, it means something even more important. It means you can feel confident knowing that this salon has been built under the microscope of the professional beauty industry, with guidance from its very best minds. Every appointment, every treatment, every detail has been shaped by the principles of excellence and care that Professional Beauty recognised and chose to feature.

Setting a New Standard

Being featured in such a respected publication is a reminder that Lemonade Brows is not only a salon—it’s an industry-backed, forward-thinking space designed to set new standards. Project:Salon may have started as my way of documenting the journey of opening Lemonade Brows, but thanks to Professional Beauty, it has become an educational story for others and a mark of quality for the clients we serve every day.

💬 Want to see the full Professional Beauty feature for yourself? You can read the article here in the September/October issue of the magazine on pages 52–56.